A consistent brand identity enhances our ability to lead and educate. It sets us apart and makes us unique.

The concept function is to carry the essence of buying and selling in a simple and dynamic message that can be understood by the public. By displaying the JRE brand as something that can be bought or sold uncovers the essence of the property industry. The concept reaches across all areas of the target market because commercial products such as everyday food items or packaged goods are bought daily (the people’s brand).

The viewer is also given the opportunity to interact with the visuals generating interest and further thought. The concept embodies all aspects of the property industry; it also sets JRE apart from competition in the market and further positions the brand as a leader in the "estate agent game".

The view comes to life in JRE’s visual identity and recognisable presence. Our character is consistently applied to all communications, developing a centrally focused image and attitude associated with JRE.